New Arrivals

This bright neon pink bathing suit with ruffles is sure to be a winner on your next vacay!

Soft Material & Even sizes only, if in between size up.

Tween Sizing 

Endless colorful butterflies on lavender bikini with tie front top.

This swimsuit only comes in even sizing, if in between size up.

This Satin Purse is adorned with crystals and rhinestones, the perfect touch of femininity  for a special event or occasion.

• Button snap closure

• 4.75'' x 6.5''W x 1.75''D

• Strap drop: 7''

Our Julia Rust Leopard Top has cool and crafty touches from top to bottom. The printed top features V-neckline. We are also obsessed with the oversized balloon statement sleeves with cinched wrists. This top measures approximately 26 1/2" from shoulder to hem on size small.

Machine wash cold separately. Only non-chlorine bleach when needed. Tumble dry low. Cool iron if needed.

98% Polyester 2% Spandex

Covered in kisses! This Lip Tank Bra is made using irresistibly soft slub Sweater Knit fabric and features the same slim fit and flattering neckline you know and love. The standout detail of this top is the allover kiss print that pairs back to the Comfy Lip Jogger.

Slub Sweater Knit: 52% Rayon 44% Polyester 4% Spandex

Machine wash cold, turn garment inside out, wash with like colors, gentle cycle, do not bleach, tumble dry low, iron on the reverse side, do not dry clean

Find inspiration with the beauty of a new day as you relax in a bath filled with scents of cucumber and fresh florals.

24 OZ

Sodium Bicarbonate, Citric Acid, Avocado and Olive Oil, Aloe Vera, Clary Sage and Basil, Sea Salt, Milk Bath

Made of 100% FSC Viscose Chiffon, the Elizabeth Mini Dress is beautiful, elegant, and perfect for the holiday season. The fabric feels luxurious on the skin and flows beautifully.

• Made of 100% FSC Viscose Chiffon
• Ethically handmade in India
• Smocked bodice
• Ruffle shoulder details
• Lined
• Hand cold wash, lay flat to dry or dry clean

This cardigan is the perfect pop of color to add to your dull winter days or nights. It is fitted, crop style with two button close at the front. 

Recommend sizing up if your in-between sizes 

Hand Wash 

• 100% polyester
  
• Made in China
• Hand wash
• Double lined
• Hidden back zipper closure
• Draped neckline
  Adjustable shoulder straps
• Ruched side seam slit with tie detail
  Lightweight ruched crepe fabric

Date night ready!

This One Shoulder Shirred Cross Over Dress features imported cool Jersey fabric that hugs your curves in all the right places.

Pair with Heels to dress it up or black or brown boots for your next night on the town!

Turtle teal is always in season, so prepare for plenty of wear.

• Fabric Content: 90% Cotton 10% Spandex
• Model is 5'9" and wearing a size small.

 Simple and Statement all in one. This red satin slip dress is sure to steal the show. It has adjustable straps and an asymmetrical detail hemline. This dress is light weight and easily able to be layered. 

• 97% polyester, 3% elastane
  
• Made in China
• Hand wash
• Unlined
• Pull-on styling
• Draped neckline
  Adjustable shoulder straps
• Lightweight satin fabric with asymmetrical hem

This Buffalo Check Santa Baby Sleeper is Santa-Approved. The cotton spandex footed sleeper features an appliqued pocket with Santa poking out from it.

The sleeper also features milk and cookie details.

The sleeper features raglan cotton rib sleeves and a black and red plaid pattern on the body.

Features you'll love

• Interlock closure
• Appliqued details
• Footed

Fabric Details

• Sleeper is 95% Cotton and 5% Spandex
• Turn inside out. Machine wash cold with like colors.

It's time for reindeer games with this Reindeer Ring Toss Game Set.

The ten-piece set comes with two inflatable reindeer antler hats.

The reindeer hats come with eight inflatable rings for a fun toss game for all ages!

This game is a fun, family game for people ages 3 to 103!

Set em up and knock em down with our Gnome Bowling Set.

The eight-piece set comes with weighted gnome "bowling pins".

The gnomes feature fun Christmas patterns. The bowling set comes in a drawstring canvas bag with ball.

Easily set up the gnome pins and knock them down again and again for endless Christmas fun.

• Arrives in bag
• Comes with ball
• Measures 8 1/2" x 5"

 Do what Santa says with our Talking Santa Plush. Press the chenille and minky plush Santa for 10 different holiday questions and activities. The plush comes with batteries included.

*The plush is intended for ages 3+.

Questions include: What would you like Santa to bring you for Christmas? Can you name my 9 reindeer? What is your favorite Christmas treat?

DESCRIPTION 

The most polished way to wear a mini skirt this season. Made from vegan leather with front faux pockets and gold embossed button, this mini has maximum style!

• Face: 100% Polyurethane, Back: 100% Polyester
• Professional dry clean
• True to size

Add this cozy wool and cashmere blend sweater to your fall sweater rotation. With Gen love signature puff sleeves and gold embossed buttons, you’ll look cool and stay warm all season long.

• 65% wool/ 10% Cashmere/ 10% nylon/ 15% viscose
• Hand wash, lay flat to dry or professional dry clean
• Regular fit

Luxurious vegan silk button down shirt with light gold embossed laurel wreath buttons on front, faux pockets, and epaulettes.

• 97% polyester /3% spandex
• Hand wash, hang to dry or professional dry clean
• True to Size

Sparkle and stun in the Vetta top. Glitzy sparkles adorn a trendy one-shouldered design. All you need to get the party started.

• Self: 100% Polyester
• Fully Lined with 95% Nylon 5% Spandex
• Professional dry clean
• True to Size

A fun, multicolor stripe plus a throwback flare? We've got your holiday statement set covered! The Lounging Around Stripe Pant is made from our cozy Brushed Rib and features a high rise, loose and easy fit that flares at the bottom. Pair it with the matching tank bra or the Merry & Bright Long Sleeve Tee for a set that will be the envy of all.

Machine wash cold, gentle cycle, wash dark colors separately, only non-chlorine bleach if needed, lay flat to dry, warm iron if needed, or dry clean

Brushed 1X1 Rib: 63% Polyester 33% Rayon 4% Spandex

Saturdays are for fun, and so is our new multicolor stripe! The Saturdays Stripe Tank Bra is made from our cozy Brushed Rib fabric that features a colorful allover stripe pattern. The soft scoop neckline and slim fit with light support makes this an easy choice for making a statement or cuddling up in a blanket to watch a movie. Pair it with the matching Lounging Around Stripe Pant for a vibrant, matching set.

Machine wash cold, gentle cycle, wash dark colors separately, only non-chlorine bleach if needed, lay flat to dry, warm iron if needed, or dry clean

Brushed 1X1 Rib: 63% Polyester 33% Rayon 4% Spandex

The Stevie Mini Dress is effortless, feminine, and perfect for your sustainable wardrobe. The fabric feels light on the skin and flows beautifully. Dress it up with strappy heels or down with fun boots.

• Organic Cotton and Viscose blend Jacquard
• Ethically handmade in India
• Ruffle shoulder details
• Fixed waistband
• Back zipper
• Hand cold wash, lay flat to dry
• Model is 5'8 wearing a size XS

Made of 100% GOTS certified organic cotton, the Reign Mini Dress is feminine, flirty and the perfect dress to wear everywhere. Dress down with a pair of white sneakers or pair with a strappy heel and a leather handbag for date night!

• 100% GOTS certified organic cotton
• Ethically Handmade in India
• Hand woodblock printed
• Button down front
• Shell button detail
• Ruffled yoke detail
• Cuffs with shell buttons
• Removable waist tie
• Pockets
• Lined
• Hand wash cold, lay flat to dry, or dry clean
• Model is 5'8 wearing a size XS

The Rosie knit sweater comes with a solid scallop trim along the neckline and the hem, with gentle balloon sleeves. The lightweight cotton elbow sleeve crew has an elegant pointelle stitch. 

Pair this up with a nice pair of jeans, making the perfect classy outfit.

100% Cotton

Knitted in a family-owned factory 

Cool hand wash or dry clean 

This Christmas Cookie Baby Sleeper Set is the Christmas pajamas of your dreams. The cotton spandex footed sleeper features a red cross body zipper. The top features images of Christmas cookies, carrots, milk, candy canes and more. These pajamas are perfect for sibling matching!

Features you'll love

• Snug fit
• Christmas cookie pattern
• Cross body zipper

This onsie tee shirt & jogger pants that are fun and practical. The bulldog print is adorable & fun.

Your little baby will have the comfort and modern look.

Fabric: 97% rayon from bamboo 3% spandex.

- Made of buttery soft bamboo rayon fabric.
- Breathable and comfortable.
- Elastic waistband for easy on and off.

This mountain graphic 2-pc set is made of ultra-soft light-mid weight bamboo fleece, this sweatshirt is a comfortable wear for active kids.

Can be worn on its own in milder weather or as an insulation layer when it gets cold.
Fabric: 97% rayon from bamboo 3% spandex

Features:

• Crew neck & jogger
• Rib cuff and waistband;
• Matching color cover-stitching on the seam
• Cute and neutral color screen print on the front

Our soft, lightweight, slim-fit pullover is a wide rib jersey knit that pairs like a sweater. Mock neck top with buttons and leather yoke flow from the neck to strong bloused shoulders for that signature Gen Love splash of style.

• 92% Rayon / 8% Spandex
• Hand wash, lay flat to dry or professional dry clean
• Pullover style, slim fit

MODEL SIZE & FIT
Model wears a size XS
Model wears: UK 6/ EU 34/ US 2
Model's height: 175cm/5'9”   

This lovely Calla mini dress will become your new favorite! We love how chic, feminine, and versatile this little number is. The best part is you can wear it year-round. Style it with sandals in the summer or with tights and boots in fall/winter. We love the ruffled details and fun print, no doubt you will find yourself wearing this dress on repeat!

Made with 100% Rayon.

100% vegan leather dress with button details. Hidden back zipper and adjustable shoulder straps. Due to the organic nature of the fabric color grain variations are to be expected and are a characteristic of natural leathers.

Professional leather clean only.

 Amanda Uprichard Puzzle Mini dress in black

Zipper Closure

Runs Slightly Small

• Sleeveless
• Asymmetrical cut outs
• 100% Polyester
• Model is 5'10" and wearing a size small
• Wash cold, hang dry

The Luna Mini Skirt is cut in a delicate floral corduroy fabrication.

Designed with a fixed waist and fitted through the hips; this sweet and flirty skirt ends in a ruffled hem with lace trims.

Side zipper closure and fully lined. Pairs perfectly with the Melody Top for a delicate floral set of your dreams! 

Fabrication: Self: Polyester | Lining: Rayon

Measurements: Waist: 28" | Length: 16 1/2" 

Model is wearing a size small

Hand wash, lay flat to dry or Dry clean

-Belt not included-

Natural Tinted Lip Gloss

Juicy natural mineral lip gloss perfect for kids and tweens. Sweetened with organic stevia and passion fruit extract. Formulated with NO petrochemical ingredients, NO parabens and NO synthetic dyes. Gluten-free.

Made in the USA