Toys

Step right up to bath time fun with the Itzy Ring Toss!

With three lightweight rings, a floating base, and a squeezable water-squirting ball, this set boosts hand-eye coordination and transforms every soak into a playful splash show that’s sure to earn your “seal” of approval. 

Features: - Set includes 3 rings, floating seal & ball squirter - Supports hand-eye coordination & early motor skills -Great for bath or anytime play

Stack it, squeeze it, knock it down. This 10-piece sensory play set features squishy blocks, textured balls, and soft characters for open-ended play from newborn through toddler.

Multiple textures support developmental exploration and fine motor skills. Soft, squeezable, and BPA-free.

Squeeze and shape the colorful Zorbitz Coco-Nut Squishy Ball. This compact sensory toy is easy to keep close for hands-on play.

• Assorted colors
• Includes one squishy ball
• Sold individually

Squeeze a colorful wedge of Zorbitz Surprise Squishy Cheese. Each package reveals an assorted color for playful collecting.

• Approximately 2.5 × 2.5 inches
• Surprise assorted color
• Includes one squishy cheese toy

Meet the Marshmello Squishy Pets, a colorful collection of tiny squeezable animal friends. Each pack includes three mini squishy pets.

• Three mini squishy pets per retail pack
• Assorted colors and characters
• Ages 6 and up
• Sold as one retail pack

Twist and turn this Christmas tree fidget toy for festive hands-on fun. Its red and green spiral design is topped with a star.

• Christmas tree design
• Twisting fidget toy
• Includes one toy

Fun, bold and full of character, The Big Squij Turkey is an oversized roast-turkey-shaped sensory squishy made from ultra-soft, slow-rise material. Its smooth, flexible texture makes it satisfying for squeezing, fidgeting and tactile play.

Recommended for ages 3 and up.

Size: 13.5 × 11.5 × 16.5 cm

Introducing Ziggy, the Pumpkin edition!

This adorable little bear is all set for Halloween, dressed up in a charming pumpkin costume. Soft, cuddly, and full of festive cheer, Ziggy Pumpkin is the perfect plush companion for your little one's seasonal adventures.

Add a little spooky fun to your shelves with our Halloween Sensory Surprise Boxes! Each mystery box contains a surprise sensory experience, featuring themed slime or sensory sand, or other screen-free sensory fun inspired by Halloween favorites.

Ziggy Spider is the ultimate companion for those who revel in the mysteries of the web and the excitement of imaginative play. Ziggy Spider is adorned in an ultra-soft, brown spider-themed hoodie that turns this cuddly bear into a captivating arachnid adventurer. The hoodie is complete with charming spider legs and a web-inspired design, adding a playful touch of intrigue and whimsy to his look.

7″ L × 5″ W

Introducing Ziggy Vagabond, a wandering little bear dressed for the road in a wide brimmed hat, a cozy hooded cloak, and a patchwork jumper stitched together from his travels. With his bindle slung over one shoulder, he is ready for wherever the path leads next.

6 inches

Say hello to Mousy Witch, a beige mouse plush dressed for trick-or-treat season.

His velvety ears, gentle button eyes, and delicate stitched nose give him a sweetly mischievous look. Topped with a pointed hat and a swishing cape, he holds a tiny plush pumpkin in his paws. Whether displayed on a shelf this October or kept close all year, Mousy Witch adds a dash of whimsy to any room.

6 inches

Say hello to Mousy Witch, a beige mouse plush dressed for trick-or-treat season.

His velvety ears, gentle button eyes, and delicate stitched nose give him a sweetly mischievous look. Topped with a pointed hat and a swishing cape, he holds a tiny plush pumpkin in his paws. Whether displayed on a shelf this October or kept close all year, Mousy Witch adds a dash of whimsy to any room.

6 inches

Making pretend pies has never looked, felt, and smelled so real! This Pie Baking Play Kit is the perfect way to express their cooking creativity with imaginative baking play. Every kiddo is going to want this sweet treat in their play kitchen!

Includes:

• 8 oz jar of Apple Pie Scented KidDough
• Wood Fluted Pie Cutter
• Wood Rolling Pin
• Faux Apple Slices
• Jar of Cinnamon
• Ice Cream Dollop Charm
• Decorative Leaf Plunger
• Wood Knife and Convenient Resealable Storage Bag

This Play Kit is recommended for Ages 3+

Scent: Root Beer

Ingredients: Wheat Flour, Salt, Canola Oil, Cream of Tartar, Water, Food Coloring, Organic Potassium Sorbate, and Fragrance

A sprinkle of toppings, a slice of fun! Roll out KidDough pizza crust, sprinkle on toppings, and run your very own pretend pizza shop. Take orders, build silly pizzas, and serve up hours of imaginative fun!

Includes: 8 oz Tan "Pizza Crust" scented KidDough with assorted charms. Pizza cutter, rolling pin, jar of red dough "sauce", pizza van, round silver tray, mouse, chef hat, pizza, bell pepper slices, pepperoni slices, and pineapple slices.

This Play Kit is recommended for Ages 3+

Scent: Root Beer

Ingredients: Wheat Flour, Salt, Canola Oil, Cream of Tartar, Water, Food Coloring, Organic Potassium Sorbate, and Fragrance

This interactive fine motor skill activity will have them digging for fun! Dig through squish-tastic Root Beer Scented "dirt" KidDough to find all the hidden trash, recycling, and compostable items. A fantastic grab and go gift, our sensory play kits offer a half pound of sensory dough and themed play pieces to create a fun interactive scene.

Includes:

• 8 oz Textured Brown (Root Beer) KidDough with hidden "Garbage" figurines (apple, banana peel, plastic bottle, 2 flies)
• Garbage Truck
• Shovel
• Raccoon
• "Garbage" Charms

This Play Kit is recommended for Ages 3+

Scent: Root Beer

Ingredients: Wheat Flour, Salt, Canola Oil, Cream of Tartar, Water, Food Coloring, Organic Potassium Sorbate, and Fragrance

Discover what secrets lurk in the woods. The woods are a-glow with possibility, and strange friends roam every corner! Help create an enchantingly eerie habitat for creatures and cryptids alike.

Includes: 2oz Dark Green KidDough, Mothman, Plague Doctor, Lantern, Venus Flytrap, Fly, Fern, Glow in the Dark Glitter Jar About our products: Our super silky sensory doughs are buildable like a modeling compound; however, they are softer, more pliable, and far longer lasting than any you have tried before! 

Every all-natural KidDough is made with non-toxic food-grade ingredients and is totally taste-safe. These super durable doughs last for at least 120 hours of active air time and easily wash out of carpets and fabric with just warm water. If ever you experience drying, just knead to rehydrate. KidDough is the best way to play dough!

Handmade in the USA. 

This Play Kit is recommended for ages 3+.

A smaller version of our classic dolls that is perfectly sized for little hands.

Our Celia baby doll is designed with a fabric body that is soft and flexible, making it easy to dress her up and play. Her eyes are a deep blue with a lifelike depth.

The Celia doll includes a soft two-piece cotton set and a soothing pacifier.

Height: 32 cm.

Suitable from 18m+

*PRAM WILL BE BACK IN STOCK BY 10/5/26 PREORDER NOW

Our vintage style doll pram in a smaller version that is easy for little doll parents to maneuver. 

Designed with four large wheels that make it easy and stable to walk with, quilted fabric, and delicate scallop edges.

The doll pram includes a foldable sun canopy and a cushioned storage basket under the lift. The frame is made of metal with spongy soft handles.

Comes fully assembled and is easy to fold and store.

Measurements:

H: 72 cm x W: 31 cm x L: 55 cm

Doll stroller by Konges designed with a harness, carriage bag, and double wheels on all four legs for extra stability. Features removable fabric that can be washed after use. The frame is made of iron with soft and spongy handles that makes it comfortable to walk around with.

Comes fully assembled and is easy to fold and store.

H: 56 x W: 27 x D: 46 cm

Suitable from 3 yr +

WARNING! CHOKING HAZARD - Small parts. Not suitable for children under 3 years.

KONGES Leopard Mini Doll - Your Child's New Trusted Companion

Introducing the KONGES Leopard Mini Doll, the ultimate cuddle buddy that takes comfort and imaginative play to the next level! As part of the renowned KONGES Brand, known for its commitment to quality and design, this delightful miniature doll is specifically tailored for little hands and big hearts. Perfectly sized for toddlers, it enhances your child's play experience, encouraging creativity and emotional development.

Crafted with a soft body and dressed in a stylish two-piece cotton set, this squishy doll is not just a toy—it's your child's new trusted companion. Whether at home or on the go, the KONGES Leopard Mini Doll is ready for any adventure, fostering companionship and nurturing bonds.

Key highlights of the KONGES Leopard Mini Doll:

• Charming leopard print design that captures attention.
• Soft and squishy body, perfect for soothing embraces.
• Dressed in a delightful two-piece cotton outfit for added style.
• Ideal gift for children aged 18 months and up.
• Height: 21 cm makes it just the right size for little ones.

Give your child a friend who truly understands them with the KONGES Leopard Mini Doll. Its unique design and comforting presence will surely spark joy and creativity in any child, making it a must-have addition to their toy collection. Don't miss out on this opportunity to enhance their playtime!

The mini doll is a miniature version of our classic dolls, ideal as a gift for the littlest.

The squishy little doll has a soft body with printed fabric and is dressed in a two-piece cotton set. 

Height: 21 cm

Suitable from 18m+

• Suitable for 3Y and above
• Realistic Running Water - The recirculating sink and faucet provide mess-free water play. This engaging feature allows kids to practice washing dishes, developing essential life skills and responsibility in a safe, interactive environment.
• Interactive Electronic Stove - Battery-powered burners produce realistic frying and boiling sounds alongside three LED flame colors. This immersive auditory and visual feedback captivates attention and enriches imaginative role-play.
• Complete Cookware & Storage - Includes a full accessory set with pots, pans, and utensils that store neatly in spacious cabinets. This promotes independent cleanup habits and organizational skills after culinary adventures conclude.
• Developmental Role-Play - Acting as junior chefs encourages social interaction, language development, and confidence. Shared play around the spacious island design actively builds teamwork and fine motor skills during crucial early years.
• Modern Wooden Design - Featuring a sleek blue and white aesthetic, this durable wooden kitchen seamlessly complements home decor. The wipe-clean, water-resistant surfaces ensure long-lasting, hygienic play for growing families.

• Suitable for 3Y and above
• Dual-Action Play Shop - Combining a classic vending machine with a thrilling capsule dispenser, this 2-in-1 set maximizes playroom value. Children can seamlessly transition between shopkeeper and customer, sparking hours of creative storytelling.
• Immersive Sensory Experience - Inserting coins or swiping the play card activates captivating music and light effects. This realistic feedback introduces early counting and math logic, keeping toddlers engaged while rewarding their curiosity.
• Hands-On Motor Skill Building - Pressing buttons to dispense snacks or twisting the textured knob to retrieve a surprise capsule provides a satisfying tactile workout. These interactive mechanics actively refine hand-eye coordination and grip.
• Easy Restock And Organization - A convenient rear door allows young shopkeepers to easily reload the merchandise shelves. This continuous loop of play encourages independent clean-up, spatial awareness, and practical organizational habits.
• Complete Role-Play Kit - Packed with 13 pretend snacks, 4 toy capsules, food boxes, and a vibrant display sign. This comprehensive set equips children for cooperative play, boosting social skills and language development right out of the box.

4 wooden blocks with silicone edges, each with unique sensory features for number learning fun!

Invite your child to find the fruit that matches each number and count them together as they explore the different textures. This encourages number recognition and counting skills while engaging their senses through touch and movement.

MULTIFUNCTIONAL PLAY: The blocks feature patterns, numbers, expressions, and vibrant colours to support fundamental cognitive and visual learning.

MULTI-SENSORY NUMBER LEARNING: Each of the four blocks features a number (1-4) with corresponding fruit illustrations and a unique manipulative feature to engage children while learning to count.

DEVELOPS MOTOR SKILLS: Manipulating and stacking the blocks helps children improve fine motor skills and hand-eye coordination.

SAFE & QUIET DESIGN: Crafted from quality wood with soft, noise-dampening silicone edges, ensuring a safe and quiet play experience.

• Suitable for 1Y and above
• Innovative Suction Play - Transform smooth surfaces into creative canvases! These versatile blocks easily stick to windows, bathtubs, or each other, sparking boundless creativity while introducing early physics and spatial reasoning concepts.
• Holistic Cognitive Development - Featuring vibrant colors, expressive faces, and varied patterns, this engaging set naturally supports foundational visual learning and broadens early cognitive abilities without relying on digital screens.
• Builds Crucial Motor Skills - Strengthen tiny hands for future milestones. Pushing, pulling, and stacking these suction blocks significantly improves your baby's hand-eye coordination and refines essential fine motor dexterity.
• Safe And Quiet Experience - Enjoy a peaceful home environment. Premium wooden construction is wrapped in soft, noise-dampening silicone edges, ensuring safe, quiet drops and stress-free playtime for parents and toddlers alike.
• Hygienic And Easy To Clean - Keep playtime germ-free with minimal effort. The flexible suction silicone edges are completely detachable from the wood bases, allowing for a thorough wash to maintain a pristine toy for daily use.

There's nothing sweeter than a best friend, and in all their fluffy cuteness, these two tiny teddies are perfect for each other.

The Tiny Teddy Best Friend set includes two teddies, a cat and a dog, as well as a decorative box for storage, a soft mattress, and two pillows for the besties to rest on.

Time for a sweet treat! Freely combine and make your own play cupcake creations with four cupcakes and a range of spectacular topping including a candle, fruits and a wafer. Hape's Cupcakes have colorful real-life design, multiple shapes and textures enhance the play experience. Little bakers can practice colors and counting and develop fine motor skills.

Adult Assembly Required: No

Warning: This toy meets the European and American safety standards EN 71 and ASTM F963. Remove the packaging material before you give the toy to your child. Please keep all the relevant information for future reference. Decorations and colors may vary!

• Suitable for 3Y and above
• FUN & FRUITY: This delightful playset will help children become familiar with fruits and inspire them to develop healthy eating habits. It’s packed with a mix of colorful, cuttable fruits ready for young cooks to pretend play 
• WHAT'S INCLUDED: Perfect for teaching children the characteristics of fruit, this playset includes two strawberries, a pear, an orange, an apple, and a realistic and child-safe play knife. Some of the fruits even have removable stalks
• PEEL, SLICE AND PLAY: This adorable toy fruit set adds realism to play and is great for developing fine motor skills. The fruits make a realistic crunching sound when sliced and the banana peel is made from soft silicone so little hands can peel it
• IMAGINATIVE PLAY: The realistic toy fruits will spark hours of imaginative fun. Boost your child's creativity and help them develop language and social skills through pretend play. Combine this set with other food playsets to create a real feast!
• SAFE TO PLAY WITH: All Hape products are manufactured with high-quality materials, and finished with non-toxic child-safe paints. It’s the perfect gift for kids three years and older

• Suitable for 3Y and above
• AMERICAN STYLE DINNER: Get ready for a treat! This amazing 27-piece playset includes fast food that you would find in a real fast food restaurant. Create more fun and realistic experience for the little ones! 
  
• CLASSIC FAST FOOD SET: Hape’s Fast Food Set is a fun activity that allows kids to distribute and stack their favorite burger combinations
  
• COOKED TO PERFECTION: Includes a burger, hotdog, French fries, ketchup, cola and a menu to play around with
  
• VERSATILE PACKAGE: The package can be used as a serving tray 
  
• PERFECT FOR PRETEND PLAY: This toy food set is ideal for creative role play sessions and introducing concepts of choice, taste and sharing

• Suitable for 3Years and above
• Requires 3 AAA batteries (not included)
• Comprehensive game equipment: The playset offers a wide range of instruments that resemble real role models, such as an X-ray machine with projection, a blood pressure monitor, a stethoscope, a thermometer, an otoscope and more.
• Interactive play: this playset brings children the role of the doctor in a playful and interactive way. It promotes empathy, sense of responsibility and important life skills while alleviating possible fears of visiting a doctor.
• DETAILED X-RAY: The device features a special projection and magnetic cards that allow children to create and display vivid X-rays – just like a real doctor.
• Functional blood pressure meter: the blood pressure monitor can be squeezed and has a movable pointer for realistic and interactive play.
• Strengthen communication skills: In role play, children practice their language and communication playfully by contacting their "patients".

• Suitable for 3Y and above
• EASY-ROLLING WHEELS: This toy shopping cart features smooth wheels with 360-degree mobility, making it easy for children to manoeuvre around the house while enjoying a realistic shopping experience.
  
• DETACHABLE BASKET: The cart includes a portable felt basket with a hook and loop fastening, offering versatile play options and making it simple to carry items during imaginative play.
  
• NATURAL WOODEN FRAME: Crafted with a durable wooden frame, this cart combines elegance with stability, ensuring a reliable and stylish addition to any playtime.
  
• SKILL DEVELOPMENT: Designed to promote gross motor, language and social skills as children push their cart around and interact with `shopkeepers` and other `customers`.
  
• ATTACHABLE CUP HOLDER: A handy cup holder can be attached to the cart`s wooden side, providing a practical way to carry drinks alongside groceries.
  
• PAIR WITH PLAY SHOP: Complete with four food items, this shopping cart is the ideal companion to Hape’s play shop. The scannable codes on the bags enhance the interactive experience, allowing children to use the play shop’s scanner for added fun and engagement.

Unleash creativity and imaginative playtime with this stylish light-up dressing table. Children can perfect their makeup and grooming skills while practicing with realistic accessories.

Item Weight: 6.6 lbs, Product Dimensions (L x W x H): 13.02 x 8.38 x 15.99 inches

Adult Assembly Required: No

CHOKING HAZARD-Small parts and small balls. Strangulation hazard-long cord. Not suitable for children under 3 yrs. Adult assembly required. This toy meets the European and American safety standards EN 71 and ASTM F963. Remove the packaging material before you give the toy to your child. Please keep all the relevant information for future reference. Decorations and colors may vary!

• Set of 6 novelty erasers featuring breakfast characters — eggs, bacon, toast, and more * Smooth erasing power that removes pencil marks without tearing paper
• * Chunky shapes that are easy to grip and fun to display
• * Suitable for ages 6 and up OOLY's breakfast eraser set turns a desk staple into a smile — six chunky, character-driven erasers that actually work as well as they look.
• The novelty food theme and cheerful faces make them an easy impulse buy at the register and a natural fit for pencil case gift sets, school supply displays, and party favor assortments. Strong appeal with kids who love novelty stationery, and a low price point that makes them an accessible add-on for any shop carrying school supplies or fun desk accessories.

Our Grab & Go Dough Jars are a new YWF product, and we love them so much! The Back to School Grab & Go Dough Jars come with one jar of our amazing all-natural sensory dough and a separate screw-on jar filled with everything you need to make the cutest school supplies scene!

Warning: Choking Hazard - small parts. Not intended for kids under the age of 3.

Themed wooden school set with coordinating characters and props. Comes in acetate storage tube for easy carrying on the go. Ages 3+.

KID FRIENDLY STYLE RC CAR: My Little Rides is designed as the child's first remote control toy. Removable shell is made with soft material and can be freely taken apart & put it back together with the body part.

Rounded edge design prevents children from potential injury... perfect sharing toy for kid's playdates. 

EASY TO CONTROL: Mini RC car comes with 2 buttons / forward and backwards turn motions... super easy to control remote for ages 2 - 5 years old kids!

Sleek controller which is made for little kid's hands / pliable texture car shell & wheels are designed for resistant to falling and crashing!

KID FRIENDLY STYLE RC CAR: My Little Rides is designed as the child's first remote control toy. Removable shell is made with soft material and can be freely taken apart & put it back together with the body part.

Rounded edge design prevents children from potential injury... perfect sharing toy for kid's playdates. 

EASY TO CONTROL: Mini RC car comes with 2 buttons / forward and backwards turn motions... super easy to control remote for ages 2 - 5 years old kids!

Sleek controller which is made for little kid's hands / pliable texture car shell & wheels are designed for resistant to falling and crashing!

KID FRIENDLY STYLE RC CAR: My Little Rides is designed as the child's first remote control toy. Removable shell is made with soft material and can be freely taken apart & put it back together with the body part.

Rounded edge design prevents children from potential injury... perfect sharing toy for kid's playdates. 

EASY TO CONTROL: Mini RC car comes with 2 buttons / forward and backwards turn motions... super easy to control remote for ages 2 - 5 years old kids!

Sleek controller which is made for little kid's hands / pliable texture car shell & wheels are designed for resistant to falling and crashing!

Construct A Truck - Dump • Take apart & put back together construction truck • Brainchild Award Winner

• 26 individual pieces + tools included; to screw / unscrew & learn the structure of the truck • Friction-powered! No batteries required 

• 2-toys-in-1 • Promote STEM development, hand/eye coordination, & fine motor skill training • Open window package • Durable materials made 

• Movable parts • 4 styles available: Mixer, Dump, Excavator, Crane • Available as an assortment

• Ages 5+

Construct A Truck - Mixer • Take apart & put back together construction truck • Brainchild Award Winner

• 26 individual pieces + tools included; to screw / unscrew & learn the structure of the truck • Friction-powered! No batteries required 

• 2-toys-in-1 • Promote STEM development, hand/eye coordination, & fine motor skill training • Open window package • Durable materials made 

• Movable parts • 4 styles available: Mixer, Dump, Excavator, Crane • Available as an assortment

• Ages 5+

Our Grab & Go Dough Jars are a new YWF product, and we love them so much! The soccer Grab & Go Dough Jars come with one jar of our amazing all-natural sensory dough and a separate screw-on jar filled with everything you need to make the cutest soccer scene!

Warning: Choking Hazard - small parts. Not intended for kids under the age of 3.